[ Series 01 ] London · MMXXV The London Provenance
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Series 01 — The London Provenance Embroidered, not printed Made in Portugal Unisex Permanent Standards Established London MMXXV Series 01 — The London Provenance Embroidered, not printed Made in Portugal Unisex Permanent Standards Established London MMXXV
[ Series 01 ]

The London
Provenance

Three heavyweight tees in 280GSM and 180GSM cotton, embroidered in Portugal and specified once — so the one you buy today is the one you can buy in five years. From £65.

Embroidered Made in Portugal Unisex
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[ The Principle ]

Not Seasonal.
Not Disposable.
Permanent.

Series 01 opens once. When it closes, it closes. The standard it was built to does not.

[ The Spectrum ]

Darkness to Warmth

Two at 280GSM for structure, one at 180GSM for warmth — or take two for £130, all three for £190. Hover any row to see the cloth up close.

[ Series 01 — The London Provenance ]

Three Pieces. One Standard.

03 Pieces
[ 01 / 03 ]Available

The Obsidian

The standard everything else is measured against.

ColourBlack Weight280GSM FitOversized MarkTone-on-tone VINSMOX
£75
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[ 02 / 03 ]Available

The Palladian

Built to hold its form through centuries of grey sky.

ColourSand Weight280GSM FitOversized MarkTHE STANDARDS
£75
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[ 03 / 03 ]Available

The Dusk

The last warm light before the city closes.

ColourChocolate Weight180GSM FitRegular MarkUNCOMPROMISED
£65
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[ Campaign Direction ]

Where the Three Colours Came From

London · MMXXV
Campaign still
Campaign portrait

Rain, stone and sunset — matched to London and locked to Pantone, not picked from a trend forecast. Each colourway has its own page, its own film and its own stitch.

The House
Rain · Stone · Sunset
[ Permanent Standards ]

Four Promises You Can Check

Every one is a fact on the label, not a line in a campaign — check it against the garment when it arrives.

[ 01 ]

Locked Specification

Fabric, fit and finish are fixed at the start of a Series and never revised mid-life.

[ 02 ]

Embroidered, Not Printed

Every mark is stitched. Slower to make, costlier to run, and it stays after the wash.

[ 03 ]

Published Fabric Weight

280GSM and 180GSM, stated openly on every piece. Weight is a fact, not a claim.

[ 04 ]

Verified Origin

Made in Portugal. One country, named — not a region, not a supply chain.

[ The MVH Framework ]

Three Founding Principles.

M

Vinsmox Motivation

Holding a standard when lowering it would be easier.

V

Vinsmox Vision

Knowing what permanent looks like before it is built.

H

Vinsmox Heart

A standard held beyond ourselves, permanently.

[ Vinsmox MVH Heart Foundation ]

Not a Campaign. A Permanent Commitment.

£0.21Per garment sold EverySeries & sale VerifiedWork for Good

The commitment

£0.21 from every garment sold supports the wellbeing of women in the UK — traced to 06.21, the date it was made.

How it works

Processed and verified through Work for Good, so the claim is never ours to make.

[ The House ]

Established in London, 2025.

  • Premium unisex clothing
  • Structured restraint and confident minimalism
  • Precision, quality and obsessive attention to standards
Enter The House
The House The House The House The House
01 / 04 · The Dusk over khaki twill
[ Journal ]

Journal

Series 01
Journal 01
01[ Provenance ]

Why We Make in Portugal

Journal 02
02[ Making ]

Why 280GSM

Journal 03
03[ Specification ]

Embroidered, Not Printed

[ FAQ ]

Questions, Answered Plainly

A premium unisex garment house built on permanent standards rather than seasonal trends. Series 01 — The London Provenance — is three heavyweight tees, embroidered and made in Portugal to one specification.

The Obsidian and The Palladian are 280GSM heavyweight cotton. The Dusk is 180GSM mid-weight cotton. All three are embroidered and produced in Portugal.

Print is faster and cheaper, and it leaves with the wash. Stitch is slower, costlier to run, and it stays. The mark is part of the garment, not applied to it.

A numbered release with a specification fixed at the start — fabric weight, fit, finish — and never revised mid-life. Series replace seasons. Nothing is reissued because demand asked for it.

From every garment sold, £0.21 is donated to support the wellbeing of women in the UK — traced to 06.21, the date the commitment was made. It applies to every sale and every series, verified through Work for Good.

For launch news, releases and founding-member offers only. It is never sold, and you can unsubscribe from any email or via privacy@vinsmox.com at any time.

[ Brand Updates ]

Stay With The House.

Leave your email and we will send what actually matters: new Series, journal entries and the Foundation report. Nothing else, and never more than it deserves.

Series releases Journal Foundation report

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